Cara Cara

Cara Cara was founded in 2019 by Julia Brown, Sasha Martin and Katie Hobbs. Friendship, motherhood and the celebration of natural beauty are the foundations of their brand.

Their lives collided through their kids - those unions that make cities like New York more intimate and familiar. And so it was that they found, with a collective 50 years of fashion, digital and marketing experience - and an idea for how they could give women the feeling they were seeking in their own lives through beautifully designed and made clothing. Cara Cara was born out of a void in fashion they felt qualified to fill.

Entirely female-founded, owned and operated, they design clothes for real women and seek to embody a unique kind of casual glamour.