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What do hardware and great fashion have in common? That would be Clu. The line of relaxed basics is named for the French word “clou," which translates to “nail"—the simple object chosen by founders Seung Lee and Jin Lee to sum up their clean, understated aesthetic. Since its 2004 launch, the L.A.-based brand has stuck to this effortless, less-is-more look, consistently putting out sculptural, neutral-heavy collections—slouchy white T-shirts, grey sweatshirts, and summer dresses—made from the softest possible fabric.

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