Principle Denim is a premium denim company with true American character and rock-n-roll soul. With over 25 years of high-end denim development, design and manufacturing experience under their belts, in 2015 they decided to take a chance and be true to themselves in their mission to bring exceptional styles using the highest quality materials back to the premium denim market at a price to make you feel great.
They've sourced the globe for the most rich, authentic, exceptional denims and brought them to the Los Angeles studio. Their design team uses its collective experience and knowledge to forge specially developed washes and modern fits to exquisite perfection. Each pair of their jeans is individually hand-crafted, true to the company mission of excellence in manufacturing without an exaggerated price.