Principle Denim is a premium denim company with true American character and rock-n-roll soul. With over 25 years of high-end denim development, design and manufacturing experience under our belts, in 2015 we decided to take a chance and be true to ourselves in our mission to bring exceptional styles using the highest quality materials back to the premium denim market at a price to make you (and us) feel great.
We've sourced the globe for the most rich, authentic, exceptional denims and brought them to our Los Angeles studio. Our design team uses its collective experience and knowledge to forge specially developed washes and modern fits to exquisite perfection. Each pair of our jeans is individually hand-crafted, true to the company mission of excellence in manufacturing without an exaggerated price.
We encourage you to take a chance and be true to yourself. Be a force and live by your own PRINCIPLE, whatever it may be.