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Designer Chan Luu founded the brand in 1996 with the idea of creating jewelry and accessories that united her passion for artisan-made crafts with a reverence for organic forms found in nature.
Chan’s work is characterized by strong multicultural influences gathered from her travels, organic silhouettes inspired by nature, and a strong commitment to using artisan craftsmanship — all of which have earned her a dedicated, international following. Her early leadership in supporting fair labor practices has been recognized by the United Nations and the greater fashion community.
Today, the line encompasses cashmere and fine jewelry; as well as a men’s line in addition to the core women’s collection and is sold at top retailers.