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G1 revolves around a simple concept; the new basic. In today's world of fast fashion and short-lived trends, enduring style can be hard to find. G1 aims to create clothing that will stand the test of time, both in quality and style. Every G1 piece is enduring and designed to easily find its place in your everyday wardrobe.
G1 clothing takes inspiration from classic workwear and military designs, but is modern in spirit and form. They create every piece with the modern woman in mind. Over the years, they’ve mastered the perfect fit, because they believe that every woman should feel comfortable in her clothes.